HOCKLEY HUSTLE
Brand identity and marketing
A full visual identity and brand extension I produced for an annual multi-venue music festival. This was produced in 3 weeks and designed to function as a robust identity for the numerous brand applications of print, digital and animated content.
Meet the client: Hockley Hustle
An annual music and arts festival in Hockley - A small area in central Nottingham.
This eclectic urban festival packs over 300 acts into 30 different bars, pubs and venues across the Hockley streets spanning a total of 18 hours for one manic day of music, arts and fundraising.
Hockley Hustle's aims are simple: To spotlight local talent, represent Nottingham culture and donate all the proceedings to local charities.
This eclectic urban festival packs over 300 acts into 30 different bars, pubs and venues across the Hockley streets spanning a total of 18 hours for one manic day of music, arts and fundraising.
Hockley Hustle's aims are simple: To spotlight local talent, represent Nottingham culture and donate all the proceedings to local charities.
The festival poster
Social pages
Annual festival T-shirt
Stickers and social promo
Wristbands
I also extended the brand to explore how I could make the venues a more prominent part of
the festival.
the festival.
I wanted each venue to feel like its own mini-festival. They all had a unique lineup, promoter and a range of food and drinks. The problem to solve became how you can get this across to the audience without creating large volumes of work and complex information structures.
My solution was inspired by vintage train tickets in which I designed each venue their very own ticket that reflected the vibe of the venue.
