DMU Esports is a competitive video gaming society, and one of the largest at DMU. They recently passed over 700 members on their facebook page and had 300 individual signups at freshers this year. To top it of they were recently partnered with a major live streaming service (Twitch.tv) to earn money while they play and show off their skills.
The Brief: As one of twitch student's featured universities the society required a complete reset on their branding to stand out in the already clustered world of sport logos and jerseys. DMU Esports required a range of outcomes including: logos, banners, live streaming assets and overlays as well as their very own clothing line.